Multiple price lists for willingness to pay elicitation

Multiple price lists are a convenient tool to elicit willingness pay (WTP) in surveys and experiments, but choice patterns such as “multiple switching” “never indicate high error rates. Existing measurement approaches often do not provide accurate standard errors cannot correct for bias due framing order effects. We propose combine randomization approach with random-effects latent utility model detect account error. Data from experiment South Africa shows that significant effects exist which, if uncorrected, would lead distorted conclusions about subjects’ preferences. templates create multiple list survey instrument SurveyCTO analyze the resulting data using our proposed methods.